Post by account_disabled on Feb 20, 2024 8:54:44 GMT
Nelya: It seems to me that now all our products are more or less relevant, we just adapt them to the circumstances. For example, we created a deposit for the military with improved conditions (power of attorney for another person is made free of charge ). What communication channels do you use? What is the priority? Serhiy : We work with a very wide audience, so we also remain in offline channels (branches, booklets, leaflets), but this part of us is constantly decreasing and the trend is that we are moving more into digital. But we cannot completely abandon offline, so we stay with the volume that allows us to maintain communication at a sufficient level.
Interview Oschadbank Are you still developing an app that was released in 2021? Will it be able to compete with the site in the future or even completely replace the web channel? Serhii: Yes, after the release in 2021, the application is constantly developing, work on France Phone Number it has not stopped. The application and the site have different purposes. The site is more of a story about people who may have come to learn more about the service, this is a brief introduction to the bank. The person who installs the application has already chosen to be with the bank for the long term. These are different patterns of behavior. So they aim to work together, but more and more people are moving to the app anyway.
If we talk about performance marketing. What indicators do you track in the first place? Serhiy: For me, as a specialist in digital, the number of leads and the cost per lead are important. Because in marketing, the task has always been to generate an incoming flow of applications so that the bank can process them qualitatively and then offer the necessary service to clients. In outreach campaigns, I focus on the number of contacts with a unique audience and the frequency of interaction with these contacts. Which advertising campaigns are currently focused on: lead generation or outreach campaigns? Serhiy : The Oschadbank brand is so big and well-known in the country over the years that the recognition of the brand does not require such pumping, funds and efforts.
Interview Oschadbank Are you still developing an app that was released in 2021? Will it be able to compete with the site in the future or even completely replace the web channel? Serhii: Yes, after the release in 2021, the application is constantly developing, work on France Phone Number it has not stopped. The application and the site have different purposes. The site is more of a story about people who may have come to learn more about the service, this is a brief introduction to the bank. The person who installs the application has already chosen to be with the bank for the long term. These are different patterns of behavior. So they aim to work together, but more and more people are moving to the app anyway.
If we talk about performance marketing. What indicators do you track in the first place? Serhiy: For me, as a specialist in digital, the number of leads and the cost per lead are important. Because in marketing, the task has always been to generate an incoming flow of applications so that the bank can process them qualitatively and then offer the necessary service to clients. In outreach campaigns, I focus on the number of contacts with a unique audience and the frequency of interaction with these contacts. Which advertising campaigns are currently focused on: lead generation or outreach campaigns? Serhiy : The Oschadbank brand is so big and well-known in the country over the years that the recognition of the brand does not require such pumping, funds and efforts.